Quick answer
- Google Analytics 4 (GA4) is the current version of Google Analytics. Universal Analytics stopped processing data in July 2023.
- The easiest method is Site Kit by Google, Google’s official WordPress plugin (5 million+ installs, November 2026).
- MonsterInsights adds reports inside WordPress, and you can also paste the GA4 tag with a code snippet plugin.
- Use only one method, so you don’t count visits twice.
Google Analytics shows how people find and use your site. Here are three easy ways to add GA4 to WordPress.
Before you start
Create a Google Analytics account and a GA4 property with a web data stream for your site. You’ll get a Measurement ID that starts with G-.
Method 1: Site Kit by Google
- Install Site Kit by Google from Plugins → Add New.
- Sign in with your Google account and connect Analytics.
- Site Kit can also connect Search Console, PageSpeed Insights and AdSense.
Method 2: MonsterInsights
See our best Google Analytics plugins.
- Install MonsterInsights (2 million+ installs on WordPress.org).
- Connect your Google account in the setup wizard.
- View reports in your WordPress dashboard.
Method 3: Paste the tag
- Copy the Google tag from your GA4 data stream.
- Add it to your site header with WPCode.
- Avoid editing theme files directly.
Check it’s working
Open your site, then check the Realtime report in GA4.
Next steps
Track online store sales with GA4 ecommerce tracking and set up custom events.
FAQs
Google Analytics 4, the current version of Google Analytics.
Yes, the standard version is free.
Site Kit by Google.
No, it can double-count visits.
Check the Realtime report in GA4.
Depending on your visitors’ location, privacy laws may require consent.
