We can start with handling the basics of WordPress on-page SEO which is quite a simple but very important task to improve SEO with WordPress. WordPress SEO by Yoast Plugin is one of the most popular plugins to improve your WordPress On-Page SEO.
These are the common but necessary things to be done to improve your WordPress on-site SEO.
WordPress On-Page SEO
The title tag is the most required technique in all HTML documents. It describes the type of page, which will display in the browser’s toolbar as well as appear in the search engine results. The title should be expressive and support search engines to recognize your page for similar search queries. To use your focus keywords or some of its parts is a must use in your title tag.
The Meta description is the 2nd essential onsite SEO technique to assist your web page to help search engines in order to appear your site in search results. This is the summary of your whole content that must contain your focus keyword. The description also appears in the SERP results.
When it comes to using keywords in your content or article body the percentage of using the keyword in the content is known as keyword density, which is the number of keywords used in your per 100 words. The SEO experts think we should use a unique keyword for each page through our text. Using LSI keywords like synonyms or phrases may help you to increase keyword density without spamming.
H1 and H2
H1 heading would be the major title of your page with the HTML tag <H1>Title</H1> that emphasizes the main topics and keywords of a page or post. H2 headings are subheadings we can use in our body and connected keywords to a sheet.
SEO Fridley URL Structure
Your webpage URL must be SEO friendly that must be describing what the page is about, and it must contain your keyword that would be part of your title.
Bad SEO Example: yoursite.com/pages/c/ssiFEcus231
Good SEO Example: yoursite.com/pages/about-us