6 Best Link Building Strategies to Boost SEO for Your Website


Link Building Strategies
Picture of Munish Siwatch
Munish Siwatch

Web Developer & Writer

For the last many years, it has been analyzed that Google continuously changes its algorithms to rank websites. But link building is one that remains constant and helps organizations to see their pages in the top searches of Google. 

Indeed, link building is important but isn’t easy. Many marketers struggle to get high-quality backlinks to their sites regardless of all their efforts. Do you also think that link building is not your cup of tea? If so, then you are at the right place. 

The purpose of this article is to share proven link-building strategies so that you can increase revenue and improve your search engine ranking.

Before we dive into the strategies, let’s first know the importance of link building for your business. 

Importance of link building

  • Essential for SEO
  • Determine to rank
  • Ranks your website
  • Brings traffic 
  • Gives credibility
  • Greater revenue opportunities
  • Improve relationship
  • Increase visibility 
  • Minimize bounce rate

Are you excited to give a jump to the quality and quantity of links? Continue reading….. 

6 Proven Link Building Strategies 

Focus on guest blogging 

Many marketers think that guest posting is almost dead, and it is not allowing brands to improve their visibility. But actually, it’s not the case. It is still considered an effective approach to growing a backlink portfolio. 

Guest posting is all about placing a link on another’s blog or website so that whenever their audience reads the blog, they can redirect to your site, which will further increase your brand visibility. Moreover, you can also get a backlink in the “About the Author section” also. 

Here one thing you need to understand is the quality of content you are posting on other sites. By creating unique pieces of content, you can easily attract the audience to your site and see a boost in your website authority. Thus, be selective with the guest posting strategy, especially if you want to reap the benefits of getting ranked. 

Social media backlinks

Have you ever thought of using social media for generating backlinks? If not, then this tip is for you. When we talk about brand promotion, then the social media backlink strategy is quite effective. Getting active on social media and building a strong network will help you increase your brand visibility and sales. 

By sharing constant information, you will see a boost in the engagement rate, which will further improve your link profile and search engine results. Thus, start building your social presence on different platforms as it will help you in getting a good number of high-quality backlinks. 

Create appealing infographics

Another strategy that will inspire you to get quality backlinks is infographics. Creating and distributing excellent infographics allows you to generate organic traffic and earn quality links without putting in much effort. 

According to the statistics, it is found that infographics can earn 178% of links in the articles. This is one tactic that you cannot afford to ignore. Infographics are not only appealing but also highly valuable. 

Well! You can utilize infographics in two different ways. One is in the form of a guest post, and the other is submitting it on infographic aggregation sites. Both these methods are highly scalable and help you in securing good links. Thus, start targeting sites in which people are more likely to be interested. If your content is educational yet interesting, then the probability of getting high-quality links increases.

Research broken links

If you are in the marketing field, then you might have been noticing various pages showing 404 errors. Basically, these are known as broken links. This strategy will be highly effective if you don’t have enough time to create engaging content. 

Once you find the blog post showing a 404 error, then you can connect with them and ask them to post your blog. In return, you can ask for a backlink for free. If you are new to broken link strategy, then you can refer to various guides that explain the concept of link building. 

Are you thinking about how to find broken links between your competitors? Well! There are various tools by which you can audit the website and run the audit. Whenever you focus on this strategy, make sure the site is relevant to your niche because if it is completely different, then you will be targeting different buyer personas. 

Resource pages

Resource pages can also be considered while generating a backlink. Many people think of it as the easiest way to generate backlinks. But, actually, it’s not as easy as it sounds. 

If you also think the same, then you need to keep in mind that the content is the only way that needs to be focused on while writing content. The resource page is a favorite way to view the content. So, if you get a link on a resource page, then you can expect more viewers on your site. For good results, I would recommend you to go for websites that are according to your niche. Say if you want to get a backlink on website designing, then you need to look for a website that offers website designing services. 

Last but not least, a strategy that can be considered to get quality backlinks is sponsored posts. It is basically a tactic in which you want to find sites that pitch on “native buy” and accept advertisers. 

Getting in touch with the publishers will help you to get a backlink on the sponsored posts that fits your site. Remember, if your content is of good quality, then you don’t need to pay for it. To proceed with the same, you can look for banners or email blasts as they can work best for your site. 

Prefer reading- Best SEO Tools Used By Experts to Outrank Competitors

The Final Say 

Link building is an ever-lasting strategy to see your website in the top[ searches of Google. Indeed it is not easy, but following the above tactics will allow you to generate high-quality links for your site in different forms. 

Remember, the better the quality of links, the higher the chances of getting successful. So, what are you looking for? Start generating relevant links by following the best practices. Still, need some help? Feel free to get in touch.

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