Quick answer
- Site Kit by Google is Google’s official plugin, free, with 5 million+ installs (WordPress.org, November 2026).
- MonsterInsights (2 million+ installs) shows reports inside WordPress; paid plans start at $99.50 for the first year (Plus).
- GA Google Analytics (400,000+) is a lightweight way to add the tracking code.
- Use only one plugin to add the GA4 tag, to avoid double counting.
Google Analytics plugins make it easy to connect GA4 to WordPress and see your stats. Here are the most popular options.
Google Analytics plugins compared
| Plugin | Installs (Nov 2026) | Price | Best for |
|---|---|---|---|
| Site Kit by Google | 5 million+ | Free | Official Google integration |
| MonsterInsights | 2 million+ | Free Lite; Plus from $99.50 first year | Reports in WordPress, ecommerce, events |
| GA Google Analytics | 400,000+ | Free (Pro available) | Lightweight tracking code |
| ExactMetrics | 200,000+ | Free (Pro available) | Dashboard reports |
| Google Analytics for WooCommerce | 100,000+ | Free | WooCommerce ecommerce events |
1. Site Kit by Google
Connects Analytics, Search Console, PageSpeed Insights and AdSense, with summary dashboards in WordPress.
2. MonsterInsights
Adds detailed reports in WordPress. Pro adds ecommerce, form and author tracking. Read our MonsterInsights review.
3. GA Google Analytics
Adds the tracking code without dashboards, for those who prefer GA4’s own reports.
4. ExactMetrics
Another dashboard plugin with free and paid versions.
5. Google Analytics for WooCommerce
Sends WooCommerce ecommerce events to GA4. See GA4 WooCommerce tracking.
Set it up
FAQs
Site Kit by Google.
No, but plugins make setup and reporting easier.
Not both adding the GA4 tag, or you’ll double count.
Google Analytics for WooCommerce (free) or MonsterInsights Pro.
Yes, MonsterInsights Lite on WordPress.org.
WordPress.org, November 2026.
