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MonsterInsights Review

SEO & Analytics

Used by 3 million+ professionals

An honest look at MonsterInsights: the free version, paid plans and real prices, eCommerce and form reports, pros and cons, and which plan to pick.

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Easy Google Analytics setup
Popular free version
Reports inside WordPress
eCommerce and form tracking on Pro
14-day money-back guarantee

Renewals at full price
Plus covers 1 site
Best reports need Pro

50% off your first year

Free version; paid plans from $99.50/year

Reader disclosure: we may earn a commission if you buy through this link, at no extra cost to you.

MonsterInsights Review: Is It the Best Analytics Plugin for WordPress?

Editorial Staff

November 3, 2026

Reader Disclosure

Quick answer

MonsterInsights is a WordPress plugin that shows your Google Analytics reports inside your WordPress dashboard, with no code to add.
There’s a free version (MonsterInsights Lite) with over 2 million active installs on WordPress.org.
Paid plans start at $99.50/year for Plus (normally $199) with its 50% introductory discount. Renewals are at full price.
Every paid plan has a 14-day money-back guarantee.

Google Analytics is powerful, but its reports can be hard to read. MonsterInsights connects your site to Google Analytics and turns the most useful numbers into simple reports right inside WordPress.

In this review, we look at MonsterInsights’ free and paid plans, the main reports and who should upgrade. We checked its pricing page and WordPress.org listing in November 2026.

What is MonsterInsights?

MonsterInsights is a Google Analytics plugin for WordPress. It sets up tracking for you and adds reports to your dashboard, such as top pages, traffic sources, form conversions and eCommerce sales. The company says more than 3 million professionals use it.

MonsterInsights pricing and plans

Plan	First year (50% off)	Normal price	Sites	Main additions
Lite	Free	Free	1	Basic Google Analytics dashboard
Plus	$99.50/year	$199/year	1	Unlimited pageviews and users, standard support
Pro	$199.50/year	$399/year	5	eCommerce and form conversion reports, 10,000 AI credits, priority support
Elite	$299.50/year	$599/year	5	15,000 AI credits, exceptions reports, automations, UserFeedback Elite, premium support

MonsterInsights says its pricing is special introductory pricing, and all renewals are at full price.

Key features

Analytics inside WordPress

Once connected, you can see your key Google Analytics numbers in your WordPress dashboard instead of opening Google Analytics.

eCommerce and form tracking

Pro adds eCommerce reports (conversion rate, average order value, top products and referral sources) and a form conversion report. It works with WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS and other plugins.

AI insights

Pro and Elite include AI credits that let you ask questions about your data instead of reading reports.

Surveys and heatmaps on Elite

Elite adds UserFeedback Elite, with on-site surveys, NPS reporting and no-code heatmaps.

MonsterInsights pros and cons

Pros

Easy Google Analytics setup
A popular free version
Clear reports inside WordPress
eCommerce and form tracking on Pro
A 14-day money-back guarantee

Cons

Renewals are at full price
Plus only covers 1 site
The most useful reports need Pro

Which MonsterInsights plan should you choose?

Lite: enough to see basic stats in WordPress.
Plus: for one site that wants more reports.
Pro: the most popular plan, and the one to pick for an online store or if you want form conversion data.
Elite: if you also want surveys and heatmaps.

Our verdict

MonsterInsights is the easiest way to make Google Analytics useful for a WordPress site. Start with the free version, and upgrade to Pro if you sell online or want to track forms. If you also want popups to grow your list, see our OptinMonster review.

MonsterInsights review FAQs

Is MonsterInsights free?

Yes, there’s a free version, MonsterInsights Lite, on WordPress.org. Paid plans add more reports and features.

How much does MonsterInsights cost?

With the 50% introductory discount, Plus costs $99.50 a year, Pro $199.50 and Elite $299.50.

Do I still need Google Analytics?

Yes. MonsterInsights connects to your Google Analytics account and shows the data inside WordPress.

Which plan tracks WooCommerce sales?

Pro and Elite include eCommerce reports.

Do prices go up at renewal?

Yes. MonsterInsights says all renewals are at full price.

Does MonsterInsights have a money-back guarantee?

Yes. It offers a 14-day money-back guarantee.

Prices and features checked on MonsterInsights.com and WordPress.org in November 2026.

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MonsterInsights

MonsterInsights shows your Google Analytics reports inside WordPress. Pro adds ecommerce and form tracking. Paid plans start at $99.50 for the first year.

50% off your first year