Quick answer
- GA4 tracks many events automatically with Enhanced measurement: page views, scrolls, outbound clicks, site search, video engagement, file downloads and form interactions.
- Turn Enhanced measurement on in your GA4 data stream settings.
- For more, MonsterInsights Plus adds scroll, file download and automatic event tracking, and Pro adds form tracking (checked November 2026).
- For fully custom events, use Google Tag Manager.
Page views only tell part of the story. Events show what people do: clicking links, downloading files, submitting forms. Here’s how to track them in WordPress.
Step 1: Turn on Enhanced measurement
- In GA4, go to Admin → Data streams → your web stream.
- Make sure Enhanced measurement is on.
- Choose which events to collect.
Events GA4 can track automatically
| Event | Tracks |
|---|---|
| page_view | Page views |
| scroll | When visitors reach about 90% of a page |
| click | Outbound link clicks |
| view_search_results | Site searches |
| video_start / video_progress | Embedded YouTube video engagement |
| file_download | Downloads of common file types |
| form_start / form_submit | Form interactions |
Step 2: Add more with a plugin
MonsterInsights adds event tracking inside WordPress: scroll, file downloads and automatic events on Plus, and form tracking on Pro. See best Google Analytics plugins.
Step 3: Custom events with Tag Manager
Use Google Tag Manager to fire events on specific clicks or elements, then mark important ones as key events in GA4.
Step 4: Check your data
Use the Realtime and DebugView reports to confirm events arrive.
FAQs
A GA4 setting that tracks common events automatically.
Not for Enhanced measurement events; plugins help with extra events and reports.
Enhanced measurement can track form interactions; MonsterInsights Pro adds form tracking.
Events you mark as important, like signups or purchases.
Realtime shows them quickly; reports can take up to a day.
Yes, as outbound clicks or custom events.
