Quick answer
- A coupon wheel (spin-to-win) campaign lets visitors spin for a discount in exchange for their email address.
- OptinMonster lists Coupon Wheel Campaigns on its Growth plan ($67/mo billed annually, $804 for the first year) as of November 2026.
- Create real WooCommerce coupon codes first, then add them to the wheel’s slices with sensible odds.
- Be honest about prizes and odds, and follow consent rules for email signups.
Gamified popups like coupon wheels can turn more visitors into subscribers. Here’s how to set one up for a WordPress or WooCommerce store.
What you need
- OptinMonster Growth plan (Coupon Wheel Campaigns).
- WooCommerce coupon codes to give away.
- An email marketing service connected to OptinMonster.
Step 1: Create coupons in WooCommerce
Create the codes your wheel will award. See how to create WooCommerce coupons.
Step 2: Create a coupon wheel campaign
In OptinMonster, start a new campaign and choose a coupon wheel template.
Step 3: Set up the slices
- Add each prize and its coupon code.
- Set win chances for each slice.
- Include “no prize” slices only if you’re clear about it.
Step 4: Connect your email service
Send new subscribers to your list automatically.
Step 5: Set display rules
Show the wheel on exit intent or after a delay, not instantly on every page.
Tips
- Make prizes genuinely useful.
- Set expiry dates on coupons.
- Test on mobile.
FAQs
A spin-to-win popup that awards discounts for signing up.
Growth, according to its pricing page.
They can increase signups; test against a standard popup.
You need coupon codes from your store platform.
Yes, set win chances per slice.
Generally, but follow local rules on promotions and consent.
