An honest look at Semrush in 2026: the new SEO and AI search plans, real prices, limits, the free plan, pros and cons, and who it suits.
- Pros
- Huge range of SEO tools
- AI visibility tracking
- Free plan and free trial
- Up to 17% off annually
- Cons
- Expensive for new blogs
- Extra users cost more
- Complex plan structure
Free plan available, plus a free trial on paid plans
From $117.33/mo billed annually ($139 monthly)
Reader disclosure: we may earn a commission if you buy through this link, at no extra cost to you.
Semrush Review: Is It Worth the Price for Bloggers?
Quick answer
- Semrush is an all-in-one SEO platform for keyword research, competitor analysis, rank tracking and site audits, and it now tracks AI search visibility too.
- The SEO plan costs $139/mo, or $117.33/mo billed annually. SEO + AI Search plans start at $199/mo (Starter).
- There’s a free plan with 1 demo project and 10 reports a day, and you can try the paid plans for free.
- Semrush is best for growing sites and agencies. For a brand-new blog it’s a big monthly cost.
Semrush is one of the best-known SEO tools. Bloggers use it to find keywords, see what competitors rank for, track their positions and fix technical problems on their sites.
In this review, we look at Semrush’s plans, limits and who it suits. Semrush changed its plans recently, so we checked its pricing page in November 2026.
What is Semrush?
Semrush is a set of online marketing tools. The SEO toolkit covers keyword research, competitor analysis, position tracking and site audits. Newer plans add AI visibility tracking, which shows how your brand appears in AI search tools. There are also separate toolkits for local SEO, content, social media and advertising.
Semrush pricing and plans
| Plan | Monthly | Billed annually | Websites to monitor | Keywords tracked daily |
|---|---|---|---|---|
| SEO | $139/mo | $117.33/mo | 5 | 500 |
| Starter (SEO + AI Search) | $199/mo | $165.17/mo | 5 | 500 |
| Pro+ (SEO + AI Search) | $299/mo | $248.17/mo | 15 | 1,500 |
| Advanced | Custom | Custom | 40+ | 5,000+ |
Annual billing saves up to 17%. There’s also a free plan with 1 demo project and 10 reports a day across the main tools, with no credit card needed. Extra users start at $45/mo each.
Key features
Keyword research and competitor analysis
Every plan includes keyword research and competitor analysis. Starter and above add more keyword research and optimization tools, plus competitor insights.
Position tracking and site audit
Track your rankings for up to 500 keywords a day on the SEO and Starter plans, and audit your site for technical SEO problems.
AI search visibility
Semrush now tracks how your brand appears in AI search, with AI visibility reports and prompt tracking. The SEO + AI Search plans include more prompts and reports.
Pro+ extras
Pro+ adds historical SEO data, content optimization, keyword cannibalization analysis and multi-location tracking.
Semrush pros and cons
Pros
- A huge range of SEO tools in one place
- AI search visibility tracking
- A free plan and a free trial
- Up to 17% off with annual billing
Cons
- Expensive for new bloggers
- Extra users cost more
- The plan structure has become more complex
Who should use Semrush?
- Growing blogs that earn money and need serious keyword and competitor data.
- Agencies and freelancers managing several client sites.
- Brands that want to track their AI search visibility.
If you’re just starting, the free plan and free tools like Google Search Console are a good place to begin. SE Ranking is a cheaper all-in-one alternative.
Our verdict
Semrush is a powerful, complete SEO platform, and its AI visibility tools are a useful addition. It’s worth it once your site earns enough to cover the cost. Use the free plan or free trial to see if it fits how you work.
Semrush review FAQs
The SEO plan costs $139 a month, or $117.33 a month billed annually. SEO + AI Search plans start at $199 a month.
Yes. The free plan includes 1 demo project and 10 reports a day, with no credit card needed.
Yes. Paid plans have a free trial option.
It shows how your brand and site appear in AI search tools, with prompt tracking and reports.
500 a day on SEO and Starter, 1,500 on Pro+ and 5,000 or more on Advanced.
It’s powerful but costly. Most new bloggers can start with the free plan and upgrade later.
Prices and features checked on Semrush.com in November 2026.
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Semrush
Semrush is an all-in-one SEO platform for keyword research, competitor analysis, rank tracking and audits. There's a free plan, and the SEO plan costs $139/mo.
Free plan available, plus a free trial on paid plans
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- Pros
- Huge range of SEO tools
- AI visibility tracking
- Free plan and free trial
- Up to 17% off annually
- Cons
- Expensive for new blogs
- Extra users cost more
- Complex plan structure
Free plan available, plus a free trial on paid plans
From $117.33/mo billed annually ($139 monthly)
Reader disclosure: we may earn a commission if you buy through this link, at no extra cost to you.