8 Best Lead Generation Plugins for WordPress to Grow Your Email List



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Picture of Munish Siwatch
Munish Siwatch

Web Developer & Writer

Lead generation is the most important for any business. It allows you to interact with potential customers and discover new business opportunities. Here in this article will be discussing the best lead generation plugins for WordPress to Grow your email list.

WordPress being the massive content management system powering 40% of the websites over the internet, lead generation for the website hosted on WordPress is of vital importance.

If you have still not started your website on WordPress then check out the Bluehost WordPress tutorial to start one now. To offer you the best deal Bluehost is offering a 67% discount on all hosting plans with the free domain name.

There are many lead generation plugins available over the internet offering for the WordPress websites claiming to be perfect for your business.

But before we proceed further it is important to know the steps to start a lead generation business. This guide will definitely help you to start your successful lead generation business.

We have gone through most of them and finally created the list of best lead generation plugins for WordPress websites. Most of these plugins are best for all kind of businesses.

The right lead generation plugins for your growth strategy will help you do things like collect and manage emails, find potential clients, and grow your company faster.

8 Best WordPress Lead Generation Plugins

Below is the list of best lead generation WordPress plugins that can help you take your blog and business to the next level.

1. OptinMonster (Highly Recommended)

optinmonster woocommerce wordpress plugin

The list of lead generation plugins is always incomplete without Optinmonster. Before we discuss more I would like to confess that OptinMonster is among the Essential plugins that are being used on Bloggersutra.

We have seen a drastic improvement in generating more leads and converting our readers to potential customers.

OptinMonster is a self-hosted drag and drop builder to create powerful conversion optimization and lead generation opt-in forms with ease. The Pre-built templates are designed for maximum conversions. You can also start from scratch with your custom template.

The powerful targeting and segmentation engine lets you show your perfect offer to the right people at the exact right time to skyrocket your website conversions.

OptinMonster Features

  • Great selection of templates for your forms
  • Easy-to-use editor with form preview
  • Set up split tests from within your dashboard
  • Multiple form types such as floating sidebars, slide-ins, lightbox popups and more
  • Use MonsterLinks feature to display 2-step opt-in forms
  • Page-level targeting: display certain forms on specific pages or categories
  • Access your analytics to see how your forms are performing
  • Integration with all the leading email providers

OptinMoster is charging a nominal fee for offering you great service and features. It currently comes in 3 plans.

OptinMonster Plans

  • Basic ($9/mo)
  • Plus ($19/mo)
  • Pro ($29/mo)
  • Growth ($49/mo)

Read: OptinMonster Review

If you are a beginner then you must go with Plus plan and for large enterprises, the Growth plan is recommended.

OptinMonster is offering a flat 50% discount on all their plans. The deal is for a limited time and you must purchase before the prices are increased.

2. Formidable Forms (Highly Recommended)


There is number of form plugins available for WordPress websites. But you should always go with one which is easy to use, customizable and requires no knowledge of coding.

The formidable form is one such WordPress form plugin that fits into all these criteria. It is an advanced shape builder that allows you to create everything you want.

With its add-ons you can let people add their signature to your fields, automatically fill in fields with location names, use Bootstrap to style your forms, convert your form into a PDF, integrate with Zapier and more.

And you can use simple WordPress tools to adjust the appearance of your form to fit your site perfectly.

Formidable Forms Features

  • Multiple form types
  • Multiple add-ons
  • Support multiple payments gateways
  • Easy to Use
  • Simple Interface
  • Drag & drop functionality
  • Pre-designed form templates
  • Multi-page forms
  • Spam protection
  • Conversational forms
  • Conditional Logic
  • Form submissions from a single page

Formidable Forms Plans

  • Free Plan – Free for unlimited forms with 6 field types
  • Personal plan – $49 for 1-year support and updates for 1 site, 24 field types, and core functions
  • Professional plan – $99 for 1-year support and updates for 3 sites and premium add-ons
  • Small Business plan$199 for 1-year support and updates for 15 sites with premium and advanced add-ons and priority support
  • Enterprise plan$399 for 1-year support for unlimited sites with lifetime updates, premium, advanced and Enterprise add-ons and elite support

We have written an in-depth review of formidable Forms covering all the functionalities. Apart from that, we have also covered the comparison with most of the popular WordPress form plugins in the market.

If you really want to take your business to the next level then Formidable forms contact form WordPress plugin is a must. It will help you generate more leads and finally helping you to convert your visitors into clients.

3. WPForms (Recommended)

wpforms wordpress plugin

WPForms is again the best lead generation form plugin for the WordPress website. It is not a typical lead generation plugin but nothing less than that.

At bloggersutra we are currently using WPforms for creating contact forms, polls, surveys, conversational forms, and payment forms.

All these can be easily developed and integrated on your website with few clicks and with simple add-ons provided by WPforms.

WPforms is again simple drag and drops form builder for creating smart forms. You can easily use the smart in-built conditional logic to convert your visitors into potential customers.

They can be easily integrated with third-party plugins for capturing the leads and creating an automated response for your forms.

OptinMonster and WPForms are great and highly recommended lead generation plugins with different styles for capturing the leads.

WPForms Features

  • Multiple form types (simple forms, order forms, quote forms, opt-in forms and more)
  • Multiple add-ons (user registration, PayPal, Stripe, conditional logic and more)
  • Simple UI/workflow
  • Full drag & drop functionality
  • Ready-made form templates
  • Multi-page forms
  • Built-in spam protection
  • Polls/Survey Addon
  • Conversational forms
  • Smart Conditional Logic
  • Manage all form submissions from a single page

WPForms comes in both a free and premium version. But if you want to take your business to the next level then you must use the premium version. The paid version of WPForms comes with a yearly plan.

WPForms Plans

  • Basic ($39.5/year)
  • Plus ($99.5/year)
  • Pro ($199.5/year)
  • Elite ($299.5/year)

We are currently using the Elite plan on Bloggersutra and other websites.

4. ConvertPlus


Converplus is again a powerful lead generation plugin for WordPress websites which helps to convert visitors into sales and subscribers.

Unlike Optinmonster, Convertplus is not the self-hosted platform. In fact, it is like a typical WordPress plugin that can be configured from the WordPress admin panel.

You can create, configure and edit your subscription forms directly from the WordPress admin panel.

Additionally, you require to install separate plugins to integrate your forms with third-party email marketing providers. Installing more plugin for integrating your forms can slow down your website.

Before shifting to OptinMonster we were using Convertplus for all our websites. If you ask my recommendation then you must go with OptinMonster.

Convertplus offers conversions using popups, header & footer bars, slide-in forms, sidebar widgets, in-line forms, social buttons.

The best thing about ConvertPlus is a huge library of beautiful templates that are proven to work. These templates are highly customizable and making tweaks in them is bliss.

ConvertPlus Features

  • Background Settings
  • Form Designer
  • Custom CSS
  • Real-Time Analytics
  • Exit Intent
  • Well Optimized Popups
  • Mobile-specific Opt-in
  • Page-level targeting
  • Referrer Detection
  • Device Detection

ConvertPlus can be easily bought from Codcanyon at a price of $24.

5. LeadBoxer


LeadBoxer is again a great lead generation tool that exactly discovers when leads are ready to buy. That means it helps to create your subscribers to customers when they are ready to buy.

It automatically identifies website visitors, tracks their entire journey, and receive email notifications with a list of your best and most qualified leads.

In the LeadBoxer “Leadboard”, you can filter leads by company name, size, location, specific pages visited, what page a lead exited on, and more.

You can quickly find leads that matter to you most, so you can spend less time finding qualified leads and more time actually connecting with them.

LeadBoxer puts faces and information to your typically anonymous website visitors, allowing you to understand precisely who is visiting your website. It’s a powerful tool that will allow you to collect leads in a highly efficient and actionable way.

LeadBoxer Features

  • Identify unknown website visitors
  • Track every lead
  • Automatically qualify leads
  • Filter the leads
  • Email integration
  • Custom designs
  • Best opt-in designs

LeadBoxer Plans

  • Starter (79/mo)
  • Business (199/mo)
  • Corporate (399/mo)

The best part is that LeadBoxer is offering you 14 days free trial on all their plans without using credit cards.

You can try their service and then decide to continue with them or not.

6. Sumo


Sumo is the best lead generation plugin for eCommerce websites. You can use them along with WooCommerce plugin on your website for converting visitors into E-commerce customers.

It also helps you to reduce cart abandonment. Sumo Grow Email List Shortcut to turn your visitors into email subscribers before they leave.

Sumo can be integrated with industry-popular Email services to create a complete automated workflow for your website. Some of them are ConstantContact, Zapier, GetResponse, MailChimp, Drip and much more.

Sumo Features

  • Easy to setup
  • Reduce Cart Abandonment
  • Email opt-in forms
  • Custom designs
  • Social media sharing
  • A/B testing
  • Visitors Targeting
  • eCommerce support
  • Advanced Analytics

Sumo Plans

  • Free (Limited Features)
  • Pro ($39/mo)

Sumo Shortcuts are based on proven strategies. Try them free for 14 days. If they don’t work, don’t pay a cent.

7. LeadPages


Leadpages is the next popular lead generation tool. Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.

Engaging your audience from the first click to final sale is easy with the Leadpages conversion toolkit. Publish high-converting content to showcase your business and support any marketing campaign.

Leadpages is again a drag and drop builder to create web pages quickly and easily. Additionally, it helps you optimize every aspect of your marketing campaigns with the help of an easy-to-read analytics dashboard, a/b split tests and real-time conversion tips.

LeadPages Features

  • Web managed platform – build landing pages in one central location
  • Create landing pages fast with the help of an intuitive editor
  • Choose from over 70 incredible templates
  • Use Leadboxes on any website
  • Digital Asset Delivery to email PDF downloads to new subscribers
  • Built-in analytics to track conversions
  • Easy A/B split testing (on Pro or Advanced accounts)
  • Integrates with the primary email service providers

The Leadpages comes with three types of plans which are billed annually.

LeadPages Plans

  • Standard ($25/mo)
  • Pro ($48/mo)
  • Advanced ($199/mo)

They also offer 14 days free trial to test their platform before you purchase it. You can cancel or upgrade your free trial anytime.

8. Thrive Leads


Thrive Leads is a lead generation plugin for WordPress. That sentence is not wrong, but it barely scratches the surface of what this plugin is about.

It combines every type of opt-in form you need in one single plugin and gives you a simple drag-and-drop editor to create the perfect design every time.

Thrive Leads helps you to get a massive conversion boost by showing relevant, highly targeted offers to your visitors based on posts, categories, tags and more. Build hyper-targeted and profitable lists.

The highly advanced but easy to use A/B testing features of Thrive leads will help you easily increase conversion rates. It also offers a simple overview of the important matrices to see how exactly the opt-in forms are performing.

Using Thrive Leads, you no longer have to rely on just one way to generate leads and you no longer need multiple plugins (that probably conflict with each other).

Thrive Leads Features

  • The drag-and-drop editor allows for advanced customization
  • Digital Asset Delivery: Send lead magnets to your subscribers
  • A/B Testing: Test different form types against each other
  • Smartlinks: Show different content to existing subscribers
  • Multiple themed templates available for each opt-in form type
  • Various opt-in form types such as ribbon, lightboxes, inline, widgets, and slide-ins
  • Supports multi-state opt-in forms
  • Reporting dashboard gives you essential insights
  • Integrates with most popular email marketing services

It’s the all-in-one list-building solution you’ve been waiting for. The Thrive leads come in three plans without Thrive membership.

Thrive Leads Plans

  • 1 License – $67
  • 5 License – $97
  • 15 License – $147

If you take the Thrive membership then you can get benefits among all the Thrive products. The membership costs $19/mo and billed annually.

Final Thoughts About Lead Generation Plugins

It is clear that lead generation is a vital part of any business and website. If you really want to take your business to the next level then you require to analyze your visitors and then convert them to potential customers.

There are tons of plugins available in the market that claim to improve your lead generation. After all the efforts and searches over the internet, we could find these best lead generation plugins for WordPress websites.

If you want me to recommend the best lead generation tool from the list then I would highly recommend OptinMonster and WPForms. I can rely upon and recommend it because it is being used on my website and my client websites.

Their support staff is helpful to resolve your all issues very quickly. If you are really interested in taking your business to the next level then you must opt for the best lead generation plugin.

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