The SEO Checklist by SEO Buddy, is it worth the hype?



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Picture of Munish Siwatch
Munish Siwatch

Web Developer & Writer

When talking about on-page factors, Schema markup, canonical URLs, and ranking signals, it’s likely that you’re either familiar with SEO or trying to help someone who doesn’t know what you’re talking about. If they look confused, it’s probably because you didn’t just say what everyone gets stuck on with SEO: it helps their site rank higher in Google.

That’s the goal of every SEO Checklist, but so few of them rarely have all of the factors and instructions to help those who don’t know what to do.

A few SEO minds got together and decided there had to be a way to provide everything a person would need to understand ranking factors and SEO procedures, which resulted in the SEO Buddy 102-Point Checklist.


As a skeptic of any “expert SEO guide” on the internet (because there are so many), this review takes an in-depth look at this checklist to see if it’s really worth the hype.

SEO Checklist Review: What to Look For

Before getting in too deep, there are a few questions to consider before looking at any checklist or guide to SEO online. Many of these include basic information that won’t help someone who needs to drastically improve their website’s traffic and sales conversions via search marketing.

So here’s what to look for:

  • Will SEO Buddy really help your website rank higher in search?
  • Does it really include 102 points of actionable SEO steps?
  • Is the information updated for the latest Google algorithm changes?
  • Are instructions easy to follow?
  • How long does it take to implement all 102 steps?
  • What’s included? Is it better than a free SEO checklist?

Quick Verdict: Yes, SEO Buddy provides an excellent checklist.

SEO Buddy includes two huge packets of information:

  • 102-Point Checklist for All SEO Factors
  • 40+ Standard Operating Procedures SOPs

Whether you’re an individual trying to improve your SEO services or a full-fledged business that needs to audit for SEO, this checklist actually does include everything you’d ever need all in one package.

Let’s take a deeper look.

What SEO Buddy’s Checklist Offers

Most checklists go over the basics like on-page SEO and off-page SEO with some mentions of how backlinks are important and why Schema markup is beneficial.

However, this checklist is much different. It’s not a generic checklist. SEO Buddy provides you with in-depth, actionable SEO steps to take in every area that’s important and then some.

Take a look at what I found in this checklist:

  • List of all ranking signals updated for current Google algorithm changes
  • All on-page factors that help your website rank
  • Expert, step-by-step guidance on all SEO actions
  • How to conduct keyword research for any niche
  • All recommended tools for tracking, monitoring, and amplifying rank
  • 40+ standard operating procedures to expertly execute SEO strategies and train your team
  • A 52-week content calendar to help you optimize your site and blog
  • Full documentation on backlinking and domain authority building actions

It really does include much more than 102 points of SEO. It’s as much of a guide as it is a checklist, making it easier to follow than an online course or a one-off blog written in 2017 about SEO ranking factors.

One of the very interesting benefits of this 102-point checklist is that anyone can use it. Whether you’re an advanced SEO technician looking for ways to optimize procedures and train other employees or you want to brush up on the latest ranking factors per Google algorithm changes, it’s all there.


Should You Use the SEO Buddy Checklist?

While reviewing, I wanted to make sure the checklist was easy to follow and considered the latest algorithm changes by Google. Backlinking is an issue for many businesses and SEOs because it has to be organic. Paying for links is a huge no-no, so I was pleasantly surprised to see an entire section devoted to strategically implementing backlinks. It’s easy to do and will likely improve my domain authority in just a short time.

There were several other updates I made to my site to improve ranking on low traffic keywords and make my content more readable. It’s easy to go down the list and pick what factors you need help with, then go back and make other tweaks as needed.

Who Gets the Most Out of SEO Buddy’s Checklist?

Anyone can use this checklist to fix minor and major SEO problems. If your site speed is slow or not loading correctly on mobile, the checklist includes guidance on how to audit and troubleshoot for these factors.

There’s also a section on how to set up Google Analytics, as well as Google Search Console and Google My Business for local SEO. There are several other tools mentioned that you may never have heard of before. All information on how and why to use these tools is included, as well as costs and how to set up for your business. If you have the budget, SEMrush is one of the tools that they show you how to use to track keywords, beat competitors, get ideas for optimization, and much more.

A motivated, DIY entrepreneur building out a website on their own can use this checklist to completely optimize their content, site structure, technical factors, and much more.

At the same time, a marketing director at an agency can use this checklist to set up SOPs and train staff on SEO. The expert information on how to conduct SEO audits, keyword research, add technical markup, improve backlinks, and over 100 other points is easy to follow and beneficial for any business.

Verdict: Thanks for the SEO Boost

After using the SEO Buddy Checklist, I’ve made several improvements and will continue to use the checklist to optimize my website, including my site structure, on-page factors, technical Schema markup, and so much more. It’s a great value for anyone who not only wants a quick start into SEO but also needs step-by-step guidance to get it done on their own or train someone to help you get it done.

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