What are the Various Search Engine Ranking Factors?


What are the Various Search Engine Ranking Factors?

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Picture of Munish Siwatch
Munish Siwatch

Web Developer & Writer

If you are an aspiring business leader, gaining adequate knowledge about search engine ranking factors is a must. SEO or Search Engine Optimization is used to optimize the technical configuration of a website. It also deals with link popularity and content relevance. Ranking your website at a higher position has never been easier before. Do you want to gain solid expertise in this particular field? If yes, all you need to do is opt for a Digital Marketing program, and that’s it. The trained experts will help you to evolve as a business leader in this highly volatile and competitive market.  

In this article, you can grab crucial insights solely related to the search engine ranking factors. Let’s delve deeper without any further ado.  

What are the Different Search Engine Ranking Factors?

Given below are some of the important search engine ranking factors that shouldn’t be overlooked under any given situation: 

You Need to Have an Accessible and Secure Website 

The SEO ranking factor depends on the right kind of URL. The Google bots get easy access to these URLs. After visiting the URL, Google can learn more about the page content in the best possible manner. To help the Google bot, you will have to focus on the following things: 

  • You need to create a website that is formed with a well-coded website builder. 
  • There should be a sitemap that is responsible for listing all your pages. 

To set up a sitemap, all you need to do is use an online sitemap generator. Also, remember to activate SSL security. 

Mobile-Friendliness Should be Considered 

In this current scenario, most individuals rely on their mobile phones while browsing the internet. Since these options are extremely convenient for users, you need to pay attention to mobile friendliness. When compared to several websites that are geared toward desktop computers, Google is now drawing results from these mobileoptimized websites. It tends to improve user experience in an effortless manner. Check out the list of things to focus on: 

  • Your site should be responsive enough to fit the mobile device 
  • By including accessible menus, you will be able to make your website easy to navigate
  • Make sure to introduce large fonts, thus boosting readability on a small screen 
  • Advertisements shouldn’t hide the essential content 

While all these tasks might get overwhelming after a certain point, everything will be worth it. 

Focus on the Page Speed

Page speed is considered one of the most important SEO ranking factors. If you are willing to enhance the user’s experience, getting access to a fast-loading web page is mandatory. To be honest, none of your visitors would like to spend much time on a website that loads slowly. A fast-loading web page will save their time to a whole new level. What are you waiting for? Make your first move now. 

The Content Should be Optimized 

The importance of optimization should be taken into consideration in every case. The search algorithm of Google typically relies on keywords. These are nothing but phrases and words that are used by the searchers while looking for specific information. Apart from that, these phrases and words are also used to describe your website topics. This is why you should always incorporate keywords in all your content. 


As you already know, these websites are built on links. That’s why they are considered a crucial SEO ranking signal. You can pay attention to three kinds of links such as: 

  • Internal links 
  • Inbound links 
  • Outbound links

These links are usually tied to descriptive anchor text. Thanks to these inbound links, determining the relevance and authoritative nature of your content is extremely easy. The other name used for inbound links is ‘backlinks.’ Outbound links speak volumes about the quality of content you create for your visitors. Internal links are meant to make your website more valuable. 

User Experience (UX) Must be Considered

Google relies on Artificial Intelligence, thus ranking your web pages higher. Here, you can consider the following things: 

  • Bounce Rate: This speaks about the total number of people clicking on your page, thus returning to the results. 
  • Click-Through Rate: This is the overall percentage of people visiting your website.  
  • Dwell Time: The total time a visitor spends on your website. 

If individuals keep bouncing away from your website, Google might not rank your page at the higher positions. In these kinds of situations, you can use more effective keywords. By optimizing descriptions, titles, and content, you will get the scope to boost your search engine ranking. 

Real Business Information 

Another important SEO ranking factor revolves around real business information. Their presence matters a lot in boosting your recognition and views. You need to look into areas such as: 

  • Business listings on Facebook and Google My Business 
  • Name, address, and phone number 
  • The right kind of local search terms 
  • Reviews on both websites 

Let’s move on to the next SEO ranking factor now!

Post Only High-Quality Content

Have you ever heard a business person saying, ‘focusing on high-quality content is not that important’? Well, no one says that, to be honest. The primary aim of your content should revolve around providing valuable insights and information. Thanks to this high-quality content, lowering the bounce rate and increasing time on the page is extremely easy now. It will help you to rule the market in no time. 

Social Signals 

Content getting shared on different social networks might act as a boon for your business. These social shares are potent enough to generate traffic seamlessly. Apart from that, it also assists in the process of building links. According to statistics, it is quite evident that nearly 78% of salespeople use social media forums, thus performing better than their competitors. 

The Bottom Line

These are some of the SEO ranking factors that will help you to reach new heights and hit massive goals. It’s time to hit the battleground now.

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