SEO or search engine optimization is the most important factor for every blogger or webmaster. Here is the list of the best SEO tools that are required by every blogger. These online SEO tools will help you to definitely outrank your competitors.
The best SEO tools not only help in better search engine ranking but also drive organic traffic to your website from various search engines. If you want to outrank your competitors then this list of best SEO tools with come in handy.
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SEO is broadly divided into On-page SEO and Off-page SEO. Both of them form an important factor while optimizing your website for search engines.
What is SEO
Search engine optimization is the term used to describe a set of processes that aim at optimizing a website for search engines.
SEO is important not only for getting high-quality visitors from searches, but it’s also a way to improve the user-friendliness of your website and increasing its credibility.
Search engines use complex algorithms to determine which pages to include in their index and the order they show these pages in the search results.
SEO is the way to ‘speak’ to search engines in a language they can understand and give them more information about your website.
SEO has two major components, On-Page and Off-Page SEO.
What is On-Page SEO
On-page SEO refers to settings you can apply on your website so that it is optimized for search engines. The most important On-Page SEO tips are:
- Having optimized titles and descriptions
- Proper URL Structures
- User-friendly navigation (breadcrumbs, user sitemaps)
- Optimized internal links
- Text Formatting (use of h1,h2,bold etc)
- Image optimization (image size, proper image names, use of ALT tag)
- User-friendly 404 pages
- Fast loading pages
- Mobile Friendly pages
- Top quality fresh content (This is always the most important SEO factor!)
- External links (no broken links or links to ‘bad’ sites)
What is Off-Page SEO
Off-page SEO refers to techniques that can be used to improve the position of a website on the search engine results page (SERPs).
Many people associate off-page SEO with link building but it is not only that. In general, Off-Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Unlike On-page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
- Link Building
- Social Media Marketing
- Social bookmarking
The List of best SEO tools not only helps you to audit your website for on-page SEO but also to carry out various research for off-page SEO.
Now let us go through the list of best SEO tools required by every blogger.
Best Search Engine Optimization (SEO) Tools
The list of the best SEO tools is divided into various categories for ease of understanding and to know which tool is best for which research.
- Keyword Research Tools
- OnSite SEO Tools
- Backlink Analysis Tools
- Link Building Tools
- SEO Analytics & Tracking Tools
- Local Specific Tools
- Penalty research Tools
- Social media Tools
- SEO Agency Building Tools
Now let us start with the various tools under the above-mentioned categories. Some of these tools are free and some are premium. But they are worth being used by every blogger.
Few of them also offer free services with some limitations. You must select the plans based on your website traffic and ranking. For beginners, you must go for premium tools to get your blog to the next level.
Keyword Research Tools
There are many keyword research tools available in the market offering tons of services. Do you really feel all the services they are offering are relevant to a blogger?
Well, I personally feel that only a few of the services are being used by bloggers, and the rest are for the utilization of big firms.
We have listed the best SEO tools to carry out keyword research for your website and blog posts.
Keyword research plays an important role in writing the post. After the keyword research, you get a hang of the topic on which you want to write the blog post.
#1. SEMrush (Recommended)
SEMrush is an awesome website research tool and currently topping the list. It is among the best SEO tools that help you to check search engine or PPC stats on any website, and see your rankings, or your competitor’s rankings. I love using it for keyword jacking. Here are 2 ways you can use this tool in just a few minutes:
Easy Wins Method: Put in your website URL. Under Organic Research on the left, click Positions. See what you’re ranking for on page 2, re-optimize your pages, or add links (internal or external) to boost your rank.
Keyword Jacking Method: Get your competitor’s domains and run a keyword report on them. Sort the report by keyword volume, jack their keywords, and either add them to your existing pages or build out new pages.
#2. KW Finder (Recommended)
Keyword research tool with the most accurate keyword difficulty score which makes it simple to find profitable keywords you can really rank for.
Get real-time keyword SEO difficulty in one click and expand your keyword research thanks to immediate Google SERP analysis based on specific SEO metrics.
Find hundreds of long-tail keywords with low SEO difficulty that your competitors are missing in a super user-friendly keyword tool.
Get more and more keyword ideas thanks to Google Suggest integration and manage keyword research in your own way.
Finding an ideal combination of search volume and keyword difficulty is one of the basics of keyword research. It’s easier with relevant data, isn’t it?
Exact search volumes even for close variant keywords are critical for keyword research to identify their SEO potential.
Select a country, state, or even city that fits your needs. On top of that, you can choose from 40+ languages to get precisely localized results.
Different locations lead to different search volumes and all other metrics. KWFinder is your keyword tool to dominate your niche wherever it is located.
#3. The Hoth
This is basically a free version of SEMrush – Just put in a seed keyword and it will give you all kinds of variations as well as traffic, CPC, and more.
The HOTH Google Keyword Planner Tool helps find high-volume terms that relate to your primary keyword. Enter a keyword or keyword phrase below to get started.
Apart from this they also offer many other SEO tools like backlink checker, domain authority checker, backlink building tools, wordcount toll, and many more.
#4. Uber Suggest
This is basically a Google Suggest scraper. Find all kinds of long tails with this baby. Do you want more data on a keyword? Whether it is for SEO or PPC, you’ll get an overview of everything.
From volume to seasonality, to cost-per-click data, the Ubersuggest keyword tool will show you everything for free. Feel free and use the keyword tool as many times as you want without any limitations.
Need more keyword ideas? From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool.
You’ll also see volume, the competition, and even seasonal trends for each keyword and to make things a bit easier we’ve added negative keywords and filtering to our tool so you can easily find the right keywords for your business.
Want to know how expensive a keyword is? Or how hard it’s going to be to rank organically? I’ll show you how realistic it is to go after competitive keywords and phrases.
#5. Answer The Public
Similar to Ubersuggest, but with even more! You can use this to find out what kinds of questions people are searching for. The auto-suggest results provided by Google & Bing are a goldmine of insight for today’s marketers.
As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query.
It’s perhaps one of the best but most underutilized sources of research for content ideas. Until now…Read on to learn how to get the best out of this tool.
#6. Ahrefs
Ahrefs has come a long way and they just released their new keyword explorer. This has some interesting features that other tools don’t have like the “also rank for” feature.
See the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them.
Research their organic traffic by looking at “Top Pages” that drive visits to their website and uncover the keywords they rank for but you don’t use our “Content Gap” feature.
They have data for ~240 Million keywords in the United States alone (+ over 100 more countries), so you can be sure you’re getting the best possible coverage with Ahrefs.
#7. Keyword Tool
Another very popular keyword suggestion tool. It directly integrates with your Google search console to give the best result. Just install the plugin and get going.
Keyword Tool is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.
Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.
The search terms suggested by Google Autocomplete are selected based on many different factors. One of them is how often users were searching for a particular search term in the past.
Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents them to you in an easy-to-understand interface.
To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term that you specify with different letters and numbers, places it into the Google search box, and pulls out keyword suggestions. The best part, all of it happens in a split second!
Using the Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.
The free version of the Keyword Tool can generate up to 750+ keywords from Google autocomplete in seconds.
The advanced version of Keyword Tool, Keyword Tool Pro, provides on average two times more keywords in comparison to the free version and offers a handful of other useful features. You can find more information about Keyword Tool Pro and subscribe to this page.
You can quickly find and analyze thousands of relevant long-tail keywords with a free or paid version of the Keyword Tool and use them for content creation, search engine optimization, pay-per-click advertising, or other marketing activities.
On-Site SEO Tools
#1. Yoast
Great tool for optimizing your WordPress site. Even we use this tool on our website. In the Yoast SEO Premium plugin, you can pick up to 5 focus keywords.
These are the keywords you’d like your post or page to rank for in the search results.
We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.
Yep, Yoast Premium makes it really easy to seduce search engines. In the free version, you can only set 1 focus keyword. That means you’ll have to choose between keywords.
In both versions, Yoast SEO doesn’t only boost your ranking in the search results, but also your morale!
#2. The Hoth (Recommended)
Get a quick on-page audit for your site, for free! The Hoth on-page audit tools are free to use, however, they also have the paid version or pro version of the tool available.
The pro version offers additional facilities to get all pages of your website audited. This tool is among the best in the market and gives the most accurate result of on-page SEO for your website.
Apart from this they also offer many other SEO tools like backlink checker, domain authority checker, backlink building tools, wordcount toll, and many more.
#3. Google Page Speed Insight
See how fast your website loads and how you can improve it. Your website search engine appearance is mostly affected by your website speed.
PageSpeed Insights incorporates data from the Chrome User Experience Report (CrUX) to display real-world performance data about a page.
PSI reports two metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).
The median value for each metric (FCP or DCL) is compared to all the pages monitored by the CrUX report.
Also Read, How to get perfect 100% on Google Page Speed Insights
Each metric is assigned a category, depending on where it falls in the distribution:
- Fast: The median value of the metric is in the fastest third of all page loads.
- Slow: The median value of the metric is in the slowest third of all page loads.
- Average: The median value of the metric is in the middle third of all page loads.
An overall Speed score is calculated by looking at the categories for each metric:
- Fast: If every metric of a page is Fast.
- Slow: If any metric of a page is Slow.
- Average: All other cases.
#4. Think With Google
Think with Google is the Mobile-Friendly Test tool to give your mobile website speed over different cellular networks.
The tool can test the speed over the 3G and 4G networks. You can even select the countries to check your mobile website page loading time over the cellular network within that country.
The tool comes in handy to know mobile website speed and it suggests the requirement that can boost the page loading time of your website.
Test results include a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds.
Mobile usability problems are issues that can affect a user who visits the page on a mobile (small screen) device, including small font sizes (which are hard to read on a small screen) and the use of Flash (which isn’t supported by most mobile devices).
Backlink Analysis Tools
You can check the backlinks of any site with these tools. I use them for all of the following:
- Overview of what’s going on with a site (any anomalies etc.)
- Checking for over-optimization
- Checking competitors to see if they have any good links or to replicate their links
- Doing general research on domains
That all being said, these 3 tools do the same thing but each one has strengths & weaknesses. Here’s what I think about all 3:
#1. Ahrefs
Ahrefs has come a long way and they just released their new keyword explorer. This has some interesting features that other tools don’t have like the “also rank for” feature.
See the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them.
Research their organic traffic by looking at “Top Pages” that drive visits to their website and uncover the keywords they rank for but you don’t use our “Content Gap” feature.
They have data for ~240 Million keywords in the United States alone (+ over 100 more countries), so you can be sure you’re getting the best possible coverage with Ahrefs
#2. MOZ Open Site Explorer
Most commonly used statistics for judging website power or strength, however DA & PA metrics scale with spam so you really need to look at the actual backlinks too.
They offer various tools under the pro version and a free version. You must try out their free version before purchasing the pro version.
If you are not satisfied with the free version then go for the next tool in line.
Try MOZ Open Site Explorer
#3. Majestic
The Majestic Marketing Search Engine is specially designed for.
- SEO Professionals At the forefront of SEO, you’d love help to find potential clients, compile pitches, manage your portfolio, audit websites, and report on your successes. We can do this.
- Media Analysts Discover what’s out there, and who’s influencing whom. We’ll analyze your huge URL lists and help you to find the gold.
- Entrepreneurs We can help you prepare for new business opportunities, keep track of your SEO or Social Media team, and measure success.
- Developers When you are a developer you want to know that you can develop rapidly, using the most accurate and largest amount of data, just like Majestic.
#4. MOZ SEO Toolbar
This cool toolbar will automatically run stats for you on all the websites you visit and put an overlay in search results if you want. This is the quickest way to check
Most commonly used statistics for judging website power or strength, however DA & PA metrics scale with spam so you really need to look at the actual backlinks too.
They offer various tools under the pro version and a free version. You must try out their free version before purchasing the pro version.
If you are not satisfied with the free version then go for the next tool in line.
Stats as you’re browsing around.
Try MOZ SEO Toolbar
#5. MOZ Bulk Domain Checker
Want to check a bulk group of domains? With this easy tool, you can throw a bunch of domains into a Google doc and quickly get the Moz DA / PA for them.
Most commonly used statistics for judging website power or strength, however DA & PA metrics scale with spam so you really need to look at the actual backlinks too.
They offer various tools under the pro version and a free version. You must try out their free version before purchasing the pro version.
If you are not satisfied with the free version then go for the next tool in line.
Try MOZ Bulk Domain Checker
Link Building Tools
#1. Ahrefs
Ahrefs has come a long way and they just released their new keyword explorer. This has some interesting features that other tools don’t have like the “also rank for” feature.
See the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them.
Research their organic traffic by looking at “Top Pages” that drive visits to their website and uncover the keywords they rank for but you don’t use our “Content Gap” feature.
They have data for ~240 Million keywords in the United States alone (+ over 100 more countries), so you can be sure you’re getting the best possible coverage with Ahrefs.
#2. Guest Post Tracker
Need a huge list of guest post websites? This is it. Guest Post Tracker is blogger outreach software built to help you manage your guest post submissions as you do your SEO.
The software was created to work with link maps, a new link-building strategy that focuses on building the power of one link to make it pass more SEO value.
Guest blogging is when one person or company reaches out to a blog to provide a guest post on the blog they have reached out to. Many people also refer to this as guest posting and blogger outreach.
It is a commonly used method in SEO and internet marketing to use a guest post to drive traffic from another blog’s audience to your site through embedded links in the content of the article and through author bio links. Often times you can even get paid to blog this way.
#3. Ninja Outreach (Recommended)
Makes link outreach easy. You can search for influencers and reach out all in one tool. scalable And Effective Blogger Outreach Tool.
Create templates with custom fields to send personalized influencer outreach messages to your contacts. Common contact fields will automatically populate emails and contact forms, greatly improving your response rate.
Set up automatic outreach campaigns to your list and send custom HTML templates, saving you tons of time. Track and filter by sents open, replies, clicks, and follow-ups for easy outreach management. autosensing
Know which outreach templates are providing you with the highest open rates, click-through rates, and reply rates. We also identify which leads are performing each action.
Contact up to 25% more leads with our auto contact form filler, which puts your templates and personal fields directly into the contact form and keeps track of that in the lead’s outreach history.
#4. Pitchbox
A very highly rated outreach tool. You can use this to score guest posts, submit to link roundups, and more. With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds.
Integration with top SEO providers, such as Moz, Majestic, SEMRush, and LRT ensures that you only pull back the most authoritative publishers.
Save hundreds of hours each month while being in total control of your messaging. Customize each outreach email to your target opportunities, without manual input, and automatically follow up with prospects who haven’t responded, boosting response rates by ~62% on average.
Track each step of the outreach process, from broad strategy down to campaign and user specifics.
Using Pitchbox’s white-labeled Management, Client, and Team reports, managers and team members alike can refine their outreach strategy to optimize efficiency and maximize results.
#5. The Hoth
Get a quick on-page audit for your site, for free! The Hoth on-page audit tools are free to use, however, they also have the paid version or pro version of the tool available.
The pro version offers additional facilities to get all pages of your website audited. This tool is among the best in the market and gives the most accurate result of on-page SEO for your website.
Apart from this they also offer many other SEO tools like backlink checker, domain authority checker, backlink building tools, wordcount toll and many more.
#6. Point Blank Link Building
Not a tool, but an awesome resource for all kinds of link-building strategies.
If you build links, then you’re in the right place. Start with these posts to help get an idea of the type of content I publish here regularly.
#7. Ontolo
Awesome link prospecting tool. Ontolo also takes care of expanding your prospecting queries. So if you’re looking for guest posts, there’s no need to try and think of all the ways you might say “guest post” “guest author” or “guest writer”.
Expand some prospect types into more than 20 different queries, behind the scenes. The fastest way to crawl prospects, you upload lists from any source, including Moz, Ahrefs, Majestic, or even your own custom list. Upload any CSV or plain text file.
When searching your prospects with ontolo, highly detailed, refined queries are created behind the scenes. This allows you to find exactly the prospects you’re looking for and only the best in your database.
No other prospecting tool on the market is able to classify, categorize, and prioritize your prospects like ontolo does.
Analytics & Tracking Tools
#1. SEOlium
SEOlium is the best Google page rank tracker tool with 99.7% ranking accuracy. The main features of SEOlium are:
- daily accuracy check routine
- advanced search operators
- throttled residential proxies that cover any zip code in the world
- Manual data accuracy validation check by human testers
- automatic data corroboration between SEOlium and Google Search Console
Apart from that the tool has no artificial limits on keywords and offers you consumption-based pricing. Its easy-to-use speedy interface helps you to generate reports in just one click.
The tool comes in both free and premium versions. The free version allows you to track 5000 keywords.
#2. Improvely
Use this to track all your campaigns and get a detailed look at what’s going on with your visitors. Improvely identifies the source of every signup and sale, whether it’s from a marketing campaign or any other channel.
Their monitoring systems inspect every click for signs of suspicious activity. Get alerted to potential click fraud instantly, then take action to protect your advertising budget.
Improvely shows you the real people using your site with an automatically created activity profile for each visitor. Get to know your most valuable customers so you can find more of them.
Work alone, with a team, or with your clients — Improvely has team logins, custom-branded client reports, export tools, and everything else your organization needs.
#3. Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.
Google Analytics features include:
• Data visualization tools including a dashboard, scorecards, and motion charts, which display changes in data over time.
• Segmentation for analysis of subsets, such as conversions.
• Custom reports.
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, Public Data Explorer, and Website Optimizer.
#4. Fresh Metrix
Easy rank tracking from the national and down to the local level. You can start for free and they have planned all the way up to the thousands of keywords.
Daily Updates: Keep on top of all your search rankings automatically, every single day.
Local Level Tracking: Choose your location-specific ranking, all the way down to the city level.
White Label Reporting: 100% white label reporting you can hand off to clients!
Groups: Organize all your sites into groups for easy access and organization.
Global Tracking: Track results in any country, in any language, in Google, Yahoo, & Bing! Track CompetitorsTrack your competitor’s sites right beside your own for valuable insights.
#5. Serpfox
Nice & easy tool for rank tracking. Just plop in your URL, keywords, and location and it will do all the tracking for you. They have a free plan as well if you’re just getting started.
Serpfox is one of the oldest rank trackers on the market, which means that our technology is mature enough to provide the most accurate data possible.
They invest in computing infrastructure all around the world to return the most accurate results for your location.
They can generate reports on a schedule and in many different formats. Want a PDF of ranking changes every week? No problem.
Want all the data that Serpfox has collected for you over the previous year? We can handle that too.
Make Serpfox your own with our rebranding features. Replace our logos with your own and customize the URL that the Serpfox interface is available on to provide a seamless experience with your clients.
Create notification rules so that you are contacted when important changes occur in your ranks.
Want to be notified when one of your ranks enters the top 10? You can do that with notifications.
#6. Serpbook
Similar to Serpfox but with a nice white label and automated reporting. You can customize and rebrand PDF or CSV reports, by adding any logos or descriptions.
Export or schedule reports being emailed out as often as desired.
Whitelabel domain email verification. Email reports 100% from your own domain by verifying SPF records.
Set up your keywords within minutes, all of the data is pulled in from our end. Set up and schedule email rank reports to be delivered automatically.
Local SEO Tools
#1. Whitespark
This is the industry standard tool and it’s awesome. Basically, you can drop in your main keyword and city, it will go out and find your competitors and see what citations they have, rank the citation sources by DA (Domain Authority), and show you which ones you are missing. This is the tool we use in HOTH Local.
The Local Citation Finder helps you quickly find key citations your competitors have that you need and improves your local ranking factors.
Reputation Builder helps you grow your online reviews, and increase customer feedback, and testimonials with ease.
accurately track your search engine rankings on Google and Bing in any city across the local pack, local finder, maps, and organic.
We analyze all your listings, fix inconsistencies, remove duplicates, and claim the important citations you’re missing to improve your local visibility.
We scour hundreds of high-quality opportunities, submitting by hand to build powerful, consistent citations with a quick turnaround time.
Our experts have extensive experience working with multi-location and enterprise businesses to solve their local search data problems.
We will perfect your listings, supplement your current listing solution, clean up and build new citations, provide in-house training, and more, for lasting success in local search.
Get a second set of eyes on your current local search standing with a full audit from the Whitespark team.
We’ll review your local SEO, and provide you with a customized plan for the steps you need to take to improve your performance and online visibility.
#2. Local SEO checklist
Nice and easy checklist to make sure you have the bases covered. Local SEO checklist is an online tool offering you a checklist that is important for all webmasters.
It also provides relevant content related to SEO, link building, website submission, citations, and much more. You can go through the articles on the website and follow the simple procedure.
Meanwhile, at Bloggersutra, we have also analyzed and made an SEO checklist that needs to be kept in mind while writing the blog post. It will help you to write better blog posts and improve your search ranking.
#3. Schema Creator
Creates schema.org microdata for your local site. Raven tools provide prospective SEO clients with detailed SEO audit reports that show progress over time. Analyze the organic performance of your SEO campaign.
Identify potential backlink sources, and manage and report your progress. Create white-label reports with performance metrics from Google Analytics, Search Console, AdWords, Facebook, Bing Ads and more.
Access more than twenty data connectors, including Google Analytics, Google AdWords, Search Analytics from Google Search Console (GWT), Bing Ads, Facebook Ads, Twitter, and more!
Raven’s Site Auditor automatically crawls any site to gather data about key technical on-page SEO areas and supports Google’s latest requirements, such as page speed and mobile UX.
#4. MOZ Local SEO
Quickly check where you stand with citations, duplicates, errors, etc.
Most commonly used statistics for judging website power or strength, however DA & PA metrics scale with spam so you really need to look at the actual backlinks too.
They offer various tools under the pro version and free version. You must try out their free version before purchasing the pro version.
If you are not satisfied with the free version then go for the next tool in line.
Try MOZ Local SEO Tool
#5. The Hoth
Get a quick on-page audit for your site, for free! The Hoth on-page audit tools are free to use, however, they also have the paid version or pro version of the tool available.
The pro version offers additional facilities to get all pages of your website audited. This tool is among the best in the market and gives the most accurate result of on-page SEO for your website.
Apart from this they also offer many other SEO tools like backlink checker, domain authority checker, backlink building tools, wordcount toll, and many more.
Penalty Search Tools
#1. Panguin Tool
You can connect your Google Analytics account and it will display when Google updates happened so you can see if drops in traffic match any Google updates.
A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates. Technology is brought to you by the digital marketing agency, Barracuda Digital.
From marauding pirate pandas and their pigeon pals to caffeinated penguins named Fred. If it’s a Google update you want to find out about, then we have the full Google algorithm change history right here, along with individual timelines for all the major algorithm update categories.
#2. Removeem
You can check to see if you’re over-optimized for any of your anchors. The only complete link removal solution – including link discovery, link scoring, contact finding, outreach, tracking, disavow formation, and 3rd-party validation. Nothing else compares.
Automatically get link data from all of the major providers – Moz, Majestic (Open Apps), and AHrefs, or upload your own backlink list from Google Webmaster Tools exports, link vendors, or another source.
Machine-learned R-Score integrates automated anchor-text and links feature analysis to create the industry-leading model of bad link detection.
Amazing, industry-leading campaign tracking tools to measure everything from link quality and scoring to contract completion and third-party verified reports.
Export your progress and results from nearly any step of the way. Build powerful disavow lists on the fly or show your 3rd-party verified results.
#3. Link Research Tools
The industry standard is checking for toxic links. Be careful though, this tool likes to classify links as toxic even if they are not. Use this as a baseline but judge each link individually.
Have you been hit by a penalty like Google Penguin? Did you receive a Google Manual Action Penalty notification in your Google Search Console account? You can use LinkResearchTools to regain your lost visibility and organic traffic quickly and easily.
We can even make Google take notice of your disavowed files faster by helping links get crawled to help you speed up the recovery process. Google Penguin 4.0 the Real-Time Penguin is now part of the Google Core, so our features for analysis per directory, per page, and per keyword group, are the perfect solution to the “more granular” Google Penguin signals.
In the post-Penguin era, every link-building mistake can lead to a Google Penalty. To avoid these issues, you need to make sure that your new backlinks are strong and have a low risk. In LinkResearchTools, you can simulate the danger of a potential new link. This is a feature that you will not find elsewhere.
Social Media Tools
#1. Lock My Brand
HOTH Lock My Brand helps you improve your reputation and secure your brand name on all the top social sites in the world. Just submit your username and we’ll hand register the profiles, fill out all the details, and hand you over a white label report with all the URLs and login details.
Your brand is one of the most important assets in your business. Taking the right steps to secure it is pivotal. By registering all your social profiles with HOTH Lock My Brand, you prevent anyone else from taking your username.
After we’re done registering your brand, you’ll be everywhere! From social sites to video and blogging sites, you’ll have your brand ready to rock.
Not only does LockMyBrand increase visibility for your name, but you’ll also be getting high-quality backlinks back to your main site! Many of these sites are High PR, authoritative and trusted sources–The top sites on the web.
#2. OnePress Social Locker
Are you a blogger who writes outstanding articles? A graphic designer who wants to see your free resources downloaded more frequently? Do you need more sales for your online store? Perhaps an author of inspiring podcasts? Are you a marketer who needs more traffic for your landing page? Or, perhaps you are something else entirely!
Congratulations! You work hard to make the world a better place. Social Locker was created to make it easier for people just like you to get more traffic, which means more business.
Social Locker is a WP plugin that locks your most valuable site content behind a set of social buttons until the visitor likes, shares, +1s, or tweets your page. In other words, it asks people to “pay” with a Tweet, Like, Share, or +1 if they want access to your content.
#3. Buffer
The best SEO tool that helps in Quickly and easily schedule posts for all of your social accounts and Buffer will publish them automatically, according to the posting schedule you put in place.
Choose the dates and times you want to publish to each account. Just set this once and you’re good to go!
Create social media posts when you have time, and Buffer will automatically share them according to your schedule.
Buffer makes it easy to maintain a consistent presence on social so you can build your following and influence. Whether you’re browsing the web or on the go, you can easily add content to your queue with our browser extensions and mobile apps. Save time and get more done by working from anywhere.
Track engagement and interactions on the posts you’ve shared so you can see how your content is performing across all your social accounts.
#4. Tweepi
Tweepi is a simple to use, yet very powerful Twitter tool that will help you get Twitter followers fast. Instead of spending many hours of your time trying to find and engage with users on Twitter.
Tweepi’s Twitter tools will help you spend only a few minutes of your time on actions that will help you add more Twitter followers so you can concentrate on doing the things you like most, while your followers continue to grow.
You can also use Tweepi ‘s tools to clean up your Twitter account(s) and get rid of irrelevant, undesirable, or inactive users while using our insightful Twitter stats to understand the social value of all your Twitter followers and your overall productivity.
People and brands of all sizes use Tweepi every day to search for and find the right people to follow and actions to take to get Twitter followers fast in more time and cost-efficient manner than other traditional marketing methods.
You can use Tweepi to get Twitter followers for free, or easily upgrade to our premium plans that will help you be even more productive and get more followers even easier for a nominal fee.
If you want to better engage people and get more Twitter followers on your account(s), then try Tweepi out for free and you’ll see firsthand how to get Twitter followers faster and easier than you ever have before.
Agency Building Tools
#1. Join.me
Join.me online SEO tool is the easiest online screen-sharing app. Once you have the app, you can just give the client the link and they don’t have to download anything (wow… right?)
Customize your meeting link to whatever you want. Brand it to your company, to the meeting subject, or even to match your personality. Setting up your personal link means that folks joining your meeting get familiar with you and your brand before they have even entered the meeting.
Your personal background works in tandem with your personal URL. They both make your account and your meeting room uniquely yours. Give your meeting attendees a fun picture to look at, or brand the background with a company logo. It’s simple to change so you can even switch it up for the holidays, get creative! It’s all yours.
Getting everyone on the same page is easy when join.me instant screen sharing is involved. When you start your meeting, simply press the “broadcast” button and you’re ready to go.
It’s that simple. And with join.me’s pass presenter feature, you can engage with your audience at an even deeper level. Collaboration is efficient, easy, and hassle-free – and you don’t have to be in the same room to do it.
#2. Olark
Olark comes with a wide range of features to help you customize and manage your live chat experience. Scroll down to see why Olark is super simple yet jam-packed with customization, reporting, and engagement functionality.
Having a consistent experience across your site and the chatbox will result in more sales. With Olark, it’s easy to match exact colors, add your own text, and even change to your customer’s preferred language.
Unlike other platforms that refresh daily, Olark provides real-time reporting on chat volume so you can see what day and time you’re busiest, which agents are handling the most chats, and how your customers are rating their chat experience.
While we want businesses to be human in their interactions with customers, we do offer the ability to automate messages based on a visitor’s behavior on your site. This makes it easier for you to serve the right message at the right time without being everywhere at once.
With a paid Olark plan, there’s no limit to the number of conversations you can have each month, and no added cost if your chat volume is higher than usual. Our per-agent pricing means you only pay for your team members who are going to be on chat. You can add or subtract agents at any time and your price automatically adjusts.
#3. Insightly
Insightly is among the best SEO tools for discovering connections through related links. Plan the best sales approach with relationship maps to guide you. Track organization hierarchies, partnerships, and all your contacts’ connections.
Route the right lead to the right rep at the right time with automated lead capture and lead distribution. Close more deals faster with fewer clicks thanks to sales pipeline management and workflow automation tools. Manage lead and sales opportunities in a pipeline view. Send tracked emails automatically.
Keep connected to the tools you already use. Never lose a doc with links to your file services. Get relevant data and take action right from your inbox. Always have your contacts and calendar at hand with sync. Track accounting and email marketing right from your CRM. Make more happen with webhooks and our open API.
Wrapping Up
We have witnessed the best SEO tools to take your website to the next level. We have recommended a few tools from the list that stand apart from others and are the best in their class. However, there are other online tools available in the market, but we have listed the best.
If you have come across any other best SEO tools that you have used personally then please share them with our readers. I will personally review the tools and add them to the list if required.
If you still feel any difficulty concerning the SEO of your website then please leave us a comment or you can alternatively contact me from the contact page. I will personally try and figure out the issues.
Wish you a happy SEO and Blogging, TaDa!
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5 thoughts on “Best SEO Tools Used By Experts to Outrank Competitors in 2024”
Hi Pradeep,
We are AdSpy.com – the largest Facebook and Instagram Ad Intelligence Tool. We came across your blog about best tools used by SEO experts to outrank competitors and were wondering if you would be interested in featuring our ad intelligence tool and possibly include us in your list of new competitor research tools for social media this 2018?
We can offer free trials to you and your visitors, exclusive discounts and we are always looking for new ways to collaborate and cooperate with engaging blogs like yours if you have suggestions of how we can help each other out.
so helping blog… useful for everyone from beginner to expert..
This article is great and these tools work well.
There’s also a tool called bigspy. It can spy competitors all ads on social platforms.
Social media includes facebook, twitter, AdMob, Pinterest, Instagram, Yahoo.
Bigspy can spy ads that competitors are running and ads that have stopped.
Find the most popular ads, search ads, and filter ads.
Great post thanks for the post!
Thank you for helpful information sharing with us.