The main purpose of this article is to publicize the most common mistakes that web designers make when building e-commerce websites. These errors may seem trivial, but they have a major impact on your online business. So, take care of all these problems and enjoy all the popularity in the online world.
If you are planning to start your own eCommerce store on WordPress then even you should be careful and avoid the 10 eCommerce mistakes covered further in this article.
Did you know that thousands of eCommerce business people often lose a lot of profit because their online store is not built on a strong basis?
This article will help you avoid such mistakes on your e-commerce website after you get yourself through the top 10 mistakes that most web designers make while building their e-commerce websites, including:
Mistake #1: Hidden contact details
Mistake #2: Lack of correct product information
Mistake #3: Insufficient product search tool
Mistake #4: Long-term settlement process
Mistake #5: Scarce payment options
Mistake #6: Scarce payment options
Mistake #7: Do not exclude store policies
Mistake #8: Forced registration
Mistake #9: Over-the-Top design in web pages
Mistake #10: Do not optimize the web page
But before I give you a necessary explanation about the above-mentioned common mistakes in the e-commerce website, I have to tell you something about one eCommerce owner that I interviewed days ago. I asked him about his experience in e-commerce so far?
He said in the last 20 years because they have consulted and trained many e-commerce companies and they have seen many different mistakes that are hampering growth and there are some common mistakes that I have mentioned above, that they have often seen, and that they have seen find the right toolset to build great experiences and use data-driven optimization to stay ahead.
I also ask him again what is the right toolset that you use to stay ahead? He said this is our big secret and that most of it is not a disclosure, but to help other e-commerce website owners, I have to disclose it. he said the name of the toolset is OptiMonster.
Do You Ask for the Meaning of OptiMonster?
If you have experimented with different ways to get more e-mail subscribers and customers to your e-commerce site, you probably already know OptinMonster.
However, if you’ve never heard of it, OptinMonster is a conversion optimization software that allows you to convert visitors from an abandoned website into email subscribers and customers.
With over 21 billion Opt-ins and improved conversions for companies, from startups to companies, more than one million people see a website on which OptinMonster is installed every month. Customers who use it see a huge increase in their subscriber growth and total revenue.
In short, OptinMonster is an e-commerce plug-in that an e-commerce owner must install on his / her website to take their lead and conversions to the next level, using special features.
I share the most important features that make it as no. 1 Plug-in for lead generation.
Drag and Drop Builder
OptinMonster includes a powerful Drag & Drop builder that enables you to make visually beautiful shapes that are optimized for the very best conversion rates.
You can also choose the perfect campaign type to display the most amazing shape for your visitors for maximum engagement.
You can easily personalize segments in real-time.
Here you get the statistics and tools you need to take action and improve your lead generation strategy. They have real-time behavioral automation, A / B testing, smart success, and conversion analysis.
How can OptinMonster help you?
- E-commerce Conversion Optimization
- Website growth tools for publishers
- Conversion Marketing Platform for agencies and … … So, do you want to get started with OptinMonster? go for it now and grow ahead differently!
10 eCommerce Mistakes to be Avoided in 2022
I will now go into detail on every mistakes and how it can be prevented in my top 10 e-commerce mistakes:
Mistake #1: Hidden Contact Details
The biggest challenge here on these websites is to win the trust of your customers. So, you must share your contact information vividly, either in the header or the footer. That way, your customers can always call you with any question or whatever. Hiding your contact information is, therefore, a big NO.
We recommend all our clients to use WPForms to create a beautiful and interactive contact form on your website.
Mistake #2: Lack of Good Product Information
Let’s look at it this way. You go to the market and buy a sweatshirt. It is clear that you will not take it immediately. You will feel the fabric, consider the size and fit and then purchase the product if you are well acquainted with all the information about the product.
It is the same with online shopping. Your customers will NOT even consider the product if there is no correct information about it. How will they trust the product without information?
So, make sure that what you intend to sell has the correct and complete information. This will increase confidence in your customers and can then continue.
Mistake #3: Unsuitable Tool for Searching for Products
If you don’t have a good search box or filters for every product, the customers are disgusting. This is because there may be products with the same name but in different categories. So ensure that your customers have the right to refine their search to obtain their desired product with ease. It also won’t kill your customers’ time.
Mistake #4: Long-Term Settlement Process
Remember one thing that your customers purchase their products through the payment page. So, if you make it long, it only annoys the customer to his bones. That is why he leaves the site without buying. Keep it short and simple. Try to make a payout for one page and avoid asking unnecessary questions.
Mistake #5: Poor Quality Images
The product images are what your customers can trust, apart from the lively information. So, if they see images of poor quality that will immediately divert their attention. You wouldn’t want that. So use high-resolution images and also use the function to zoom in on the images.
Mistake #6: Scarcity of Payment Options
This is a major issue when it comes to online stores. The lack of versatile payment options does not satisfy your customers and they seem to be distracted and disgusted. First of all, not all of your customers would have credit or debit cards. So, keep an alternative for them too. This allows them to comfortably purchase any number of products.
Mistake #7: Do Not Exclude Store Policies
Make sure your website contains a page with ‘Terms and conditions’. That makes your customers well acquainted with every policy of your company. This ensures complete transparency between you and your customers.
Mistake #8: Forced Registration
Impress and don’t bore your customers. Therefore, wait until they have placed their products in the shopping cart and are ready to buy them. Then you can ask them if they would opt for a registration. If you force them, they can leave their shopping cart.
Related Article: How to Install & Create Conversational Forms with WPForms
Mistake #9: Over-the-Top Design in Web Pages
Include designs that are related to the nature of the business. If your designs are exaggerated, this can distract and distract your potential customers. Make sure you do not confuse your customers. Keep your designs simple but attractive at the same time. You are not supposed to bore your customers.
Related Article: 3 Website Design Tweaks To Improve Website Conversion Rate 2018
Mistake #10: No Optimization of the Web Pages
Visual appeal is important. But optimization is needed to support your company in this tough competition. It is crucial to realize more sales for your company. A well-optimized website is like a springboard to serve you that purpose.
Last Thoughts About eCommerce Mistakes
Competition is fierce in the e-commerce sector, so to get a head start, you need a planned approach with clear priorities and a relentless approach to optimization and I believe that regardless of the type of problem the growth of your e-commerce, optiomonster the solution is your installation now!
You may not make any of these mistakes and that would be great to hear! But if you see yourself in one of these scenarios, following my advice will help you get better before it’s too late.