Why Social Media Management Should Be Your Top Priority (Plus 9 Tools for 2023)


Social Media Management

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Picture of Munish Siwatch
Munish Siwatch

Web Developer & Writer

The world is transforming and digitally revolutionizing.

With the emerging times of social media platforms and digital outlets, social media management has become an integral aspect of every business. Be it a small homegrown business, startup, enterprise, or large organization; everyone is thriving to bring the best content on different social media channels in no time. Companies are always looking for innovative management platforms to manage and curate their daily requirements in the best way possible. 

Platforms such as Hootsuite and other alternatives for Hootsuite are being used by the masses to bring advancement and collectively cater to the users of different social media networks. 

Five Benefits of Using Social Media Management Tools 

Social media management tools let you manage and boost your social media network. The tedious process of planning and execution becomes easy and more efficient. Here are some of the other benefits of using social media management tools: 

1. Saves time 

Social media management tools like Hootsuite and its alternatives handle multiple social media handles together. You can easily manage networks such as Facebook, Instagram, Twitter, LinkedIn, and many more in one go. 

You can also perform various tasks using a social media management platform to save time. Some of them are mentioned here:

  • Automate content scheduling
  • Schedule posts
  • Monitor latest trends
  • Stay connected with your audience
  • Manage multiple accounts
  • Reporting and analytics 

By using a social media management platform, you can post on different networks and strategize marketing tactics. A time-saving tool like Hootsuite streamlines your workflow. 

According to a survey, nearly two-thirds (65%) of marketers have completely integrated paid and organic social media marketing efforts. 

2. Help Plan a cross-platform content calendar 

Just like you plan your social media content calendar, you can create and curate your social media posts beforehand with social media management tools. Make it easy for people to find your social media posts using a management platform. 

Social media management tools allow you to:

  • Balance social messaging
  • Publish posts timely
  • Curate appealing content
  • Plan for seasonal messaging
  • Release specific content

 You can use social media management platforms like Hootsuite to manage everything in one place. It also comes with a built-in content calendar that allows you to schedule and plan posts on multiple media at the right time. 

3. Automate social listening 

You need to be aware of what is said about your brand online by your users, customers, and competitors, referred to as social listening. 

Thus, social media management tools are the best choice for social listening. It helps you know what your audience is talking about you. And, it also allows you to get hold of and monitor conversations across different channels from a centralized dashboard. 

4. Centralize creative assets 

To grow in the current competitive market, you need to keep your content up to the mark and consistent across multiple social media handles. Using content libraries and dashboards of social media management platforms, you can ease your workflow and make life simpler. 

An essential social media management tool provides an outlet for your team members to work together. You can share data within your organization and keep pre-approved content to share across channels.

5. Unify analytics 

Social media analytics tells you about your performance and scope of improvement. A good media analytics tool helps you improve your organization’s overall workflow. 

By using social media management platforms like Hootsuite, you can gauge cross-platform analytics of your business. It also helps identify which type of content works best on which social media channel. 

After identifying, you can plan and create your future business calendar and posts more efficiently.     

Who are Social Media Management Tools For? 

Social media management tools are the one-stop destination for many people of different designations across different businesses. 

1. Freelance social media managers 

Freelance social media managers manage different social media platforms for various clients. A social media management platform helps freelancers to segregate different types of data. It also minimizes the risk of errors, swapping content, and wrong postings. 

2. One-person marketing teams 

One-person marketing teams are different from freelancers. Or you can also call them the one-person army. 

When you are single-handedly juggling between different tasks, you need automated execution to a great extent. You need to plan and strategize rather than perform tedious tasks every day. 

A social media management platform is the most reliable option for every individual working independently. 

3. Small but growing brands 

Are you a homegrown brand or a small startup going to take a giant leap? 

Social media management tools let your organization work securely and collaborate effectively if your organization is growing in numbers and size. Since you have less workforce and a high workload, you can manage most of the things with the help of these tools.

4. Medium-sized companies 

Coordinate with your team members as well as customer service teams. Social media management software provides you with a wide range of functions. Integrate your CRM with customer-specific integrations.

Social media management also plays an essential role in managing company data and measuring market analytics for medium-sized companies. 

5. Enterprise-level organizations 

If you are an enterprise-level organization, your workforce is large, and the team handles all the basic and complex tasks daily. 

Social media management tools help you in maintaining and securing your employee data. It protects your brand name and makes your system more compliant. 

5 Social Media Management Hootsuite Tools 

Some social media management tools of Hootsuite are relevant for every business out there. They are a preferred choice for a small business and a big enterprise. 

1. Social media dashboard 

A social media dashboard is a centralized platform that allows you to efficiently manage and scrutinize the data. With this tool, you can handle all the social media networks from one screen. They also allow you to engage with your target audience and post your content quickly at any time of the day. 

2. Calendar and scheduling tool 

Schedule all your posts ahead of time, and the tool will post them whenever you desire. This tool comes with a feature where simple drag and drop lets you plan your things before time. 

3. Bulk posting tool 

With Hootsuite’s bulk posting tool, you can post up to 350 social media posts at once. This feature saves time and increases customer engagement. 

4. Social listening tools 

Keep track of all the conversations on different social media handles. Know what your customers like to see more often.

5. Content Library

 A content library is a place where you can store and organize message templates, and keep approved content, images, and videos.

Final Words About Social Media Management

Are you ready to perform more tasks and handle multiple social media channels efficiently? Get Hootsuite or any alternatives for Hootsuite as your social media management platform and manage everything in a blink of an eye. Try it now.

About the Author: Mansi Dhorda is SEO and Content Marketing Consultant, who helps businesses grow organically and establish thought leadership in their industry. She has been featured on sites like Entrepreneur, Search Engine Journal, Jeffbullas, and more. You can connect with her on Linkedin.

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