Quick answer
- Comparison tables help readers choose between products, and are common on Amazon affiliate sites.
- Free table plugins like TablePress (600,000+ installs) or WP Table Builder (50,000+ installs) let you build tables with affiliate links (checked November 2026).
- Amazon’s Associates rules restrict how you show prices and product data, so read the Operating Agreement before adding prices or images.
- Disclose affiliate links and mark them rel=”sponsored”.
A clear comparison table can be the most useful part of a product roundup. Here’s how to build one for Amazon products in WordPress.
Step 1: Choose a table plugin
| Plugin | Good for |
|---|---|
| TablePress | Data tables with sorting and filtering |
| WP Table Builder | Drag-and-drop comparison tables with buttons and images |
Step 2: Pick what to compare
- Key specs and features.
- Who each product suits.
- Pros and cons.
- A “Check price” button rather than a fixed price.
Step 3: Add affiliate links
Create links with your Amazon Associates account and add them to buttons. Use rel=”sponsored” and a clear disclosure.
Step 4: Follow Amazon’s rules
Amazon’s Operating Agreement includes rules on displaying prices, images and product information. Read it in Associates Central before publishing.
Step 5: Keep it updated
Check products are still available and specs are current.
More help
FAQs
Amazon has strict rules on prices; check the Operating Agreement first.
TablePress and WP Table Builder are popular free options.
Yes, Amazon requires a disclosure and so do many laws.
Only in ways Amazon’s rules allow.
Only your own honest ratings, never invented ones.
They help readers decide, which often increases clicks.
